Luxury department store de Bijenkorf in Amsterdam has revamped its menswear department. To celebrate the grand opening, I designed an exclusive style newspaper and a fly postering campaign, along with a captivating store window display to generate buzz and attract attention.

In conjuction with the 2024 year of the summer Olympics, the theme of the paper is Olympians and features photography by some of The Netherlands’ finest photographers, including black and white portraits of athletes by Robin de Puy, a fashion editorial shot in the birthplace of the Olympics by Barrie Hullegie, and beauty stills by Bart Oomes.