WILDER
LAND

WilderLand – Culinary Biodiversity

WilderLand creates culinary biodiversity, or finger-licking good nature restoration. WilderLand plants native and local crops from which they make delicious products. You can enjoy these, farmers can make a living from them, and they attract as many animal species as possible – bees, butterflies, and birds.

When I first joined the WilderLand project, they were just getting started with their (un)herbal tea. I took on the task of redesigning the logo and the initial tea packaging. From there, I had the opportunity to design a variety of new products, including sparkling iced tea, kombucha, garum and miso.

I also developed a system of point-of-sale materials featuring green farmers crates, redesigned the website and created a poster campaign along with a whole bunch of other nice stuff.

Client: Wilder Land
Date: 2017 – ongoing

→ made at …,staat
→ Jorn Bartlema (Strategy / copy)
→ Joachim Baan (brand design)


Photography by Rutger Geleijnse

Wilde Smaakmakers (Wild Taste Makers) – Vinegar, Broth, Garum, Miso. Photography by Jurre Rompa

Familie van Rijk, Utrecht
Marvy Green, Rotterdam

Other Projects

Delicata

The Ketchup Club

Bazar

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