Delicata
Chocolate
Happiness
Delicata Chocolate Happiness
I was honoured to lead the award-winning redesign for Albert Heijn’s private label chocolate brand, Delicata. The comprehensive approach encompassed every aspect of the brand: from brand identity and logo to packaging and chocolate bar designs, as well as (in-store) communication.
The goal was to create a visually stunning and cohesive brand that elevated the middle of the road private label brand to an experience that brings chocolate happiness to all types of chocolate lovers.
Client: Albert Heijn
Date: 2017 – 2020
Winner Pentawards, Winner Dieline Award, Winner ADCN award, Winner European Design Award, Winner NL Packaging Awards
→ made at …,staat
→ Jochem Leegstra (CD)
→ Jorn Bartlema (brand strategy)
→ Thomas Bouillot (brand strategy)
→ w/ Cris Kuhlen and Merel Korteweg
The logo functions as a stamp of quality. The many colour variations add playfulness to the brand.
A clear structure unifies the diverse packaging designs across the four collections.
Distinct colour coding differentiate the chocolate types — blue for milk, red for dark, cream for white, pink for ruby.
