CARE
VERZORGING
& VITAMINES
I undertook the extensive redesign of over 200 SKUs for Albert Heijn’s private label Care brand, which offers a range of affordable products from hair and skincare to weight loss products and vitamins. My work spanned across brand identity, brand and logo design, packaging, motion graphics, and communication.
The aim was to create a fresh and appealing look that reflects the quality and affordability of the Care brand, enhancing its presence in a competitive market.
Client: Albert Heijn
Date: 2018 — 2020
→ made at …,staat
→ Jochem Leegstra (CD)
Above: The basis of all Care products is white. Black, green and orange are used for Men Care, Care Organic and Sun Care respectively.
Below and right: The colourful Care communication puts the product front and center. The product is integrated in the copy line.
