Inspired by the vibrant, colorful and poppy interior of this Mediterranean restaurant, which blends modern Levantine cuisine with Italian influences, I developed a brand to match its unique atmosphere. The brand draws from swimming pool imagery, featuring tile patterns distorted by water and a logo system based on the shapes of swimming pools.
Client: The Pool
Date: 2015
→ made at …,staat
→ Jochem Leegstra (CD)
There isn’t a single, main version of The Pool’s logo. Instead, the brand intentionally uses a mix of logo variations, even within a single document, to keep it dynamic and engaging.
Logo stickers in different sizes for non-branded take-away disposables.
